Proptech Flow launches billboards for real estate agencies

Local proptech company Flow has given estate agencies and individual agents the ability to promote their brands and properties to millions of commuters on digital billboards.

Having embarked on a mission to revolutionize the real estate industry by harnessing the power of social media to match agents, buyers and sellers, Flow’s next step empowers agents to own space in hotspots across South Africa.

Reservation of digital advertising space

“Traditional billboards are booked months in advance and require creative teams to conceptualize and design them, an agency to produce the massive physical print, and a media buying agency to book the space” , explains the co-CEO and co-founder of Flow, Gil Sperling.

“This has made access to them prohibitively expensive for anyone except multi-million rand companies, but by bundling the supply of these digital out-of-home (DOOH) signs, we are able to offer agents and agencies digital advertising at a cost-effective price. price point, in the form of a 10-second video clip”.

Agents have full creative control via Flow’s best practice templates and can change their creative decisions how and when they want during their short-term contract period, with just a few simple clicks.

Maximum range and exposure

The first four Flow DOOH billboards are located in Johannesburg and Pretoria: in Johannesburg on Helling Road, targeting traffic from Illovo to the Sandton CBD and in Sandown on Grayston Drive, targeting traffic from the M1 to the Sandton CBD and in Pretoria, in
Newlands on Lois Avenue, targeting traffic from Waterkloof Ridge to Menlyn Shopping Center and in Menlyn on Atterbury Road, targeting traffic from Faerie Glen to Menlyn Shopping Center and the N1 motorway.

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Estate agency brand RealNet Properties is running a recruitment campaign in Pretoria East, while management company Airbnb Reserved Suites is running a campaign in the heart of Sandton, using Flow digital billboards.

RealNet Properties managing director Gerhard Kotze said the agency had taken a leap forward in DOOH by being able to access billboards quickly and efficiently.

“Bringing digital real estate advertising to the physical world at cost-effective rates delivers enormous value, particularly because it makes it accessible to our entire group, regardless of our franchisees’ budgets,” said he declared.

“By combining the use of digital billboards with the Flow online platform, agents can now laser target their market online – and on the street. Flow continues to develop various channels that are enabled through its platform, enabling real estate players to gain maximum reach and exposure,”
says Flow co-CEO and co-founder Daniel Levy.

“This is a leap forward for the real estate sector in South Africa and a fine example of our mission – to use technology to bring an incredibly fragmented industry into the 21st century.”

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