Pfizer launches AF Journey website to improve knowledge about atrial fibrillation health

KUALA LUMPUR, October 18 – Pfizer Malaysia officially launched a new Atrial Fibrillation (AF) awareness website yesterday in conjunction with World Heart Day and World Stroke Day 2022, in collaboration with the National Heart Association of Malaysia (NHAM) and the Malaysia Stroke Council (MSC).

Focusing on AF and its connection to strokes, the website offers a holographic augmented reality (HARV) videogram for an immersive experience that helps a person better visualize what is going on inside their body with the FA.

AF is one of the most common cardiac arrhythmias associated with increased morbidity and mortality because deterioration of atrial mechanical function leads to irregular and abnormally rapid heart rates.

According to a 2016 study, the prevalence of AF in the Malaysian population is 0.54%, compared to a global average of 1%. It was also reported that the prevalence of AF was 1.5% among 32.6 million people in Asia aged 40 and over.2.

“With prevention in mind, we want the website to share the impact of AF and the importance of early diagnosis in an accessible and understandable way. The website serves two purposes, to educate patients and caregivers directly or as a useful tool for cardiologists, neurologists and other healthcare professionals to use when educating their patients,” said Luksanawan Thangpaibool, Director National and Group Leader, Pfizer Malaysia, Brunei and Pakistan.

“We are proud to be working today with the National Heart Association of Malaysia and the Malaysia Stroke Council to expand access to information about AF, stroke and other heart conditions,” she added. .

“Patient health literacy is a factor that contributes to the early detection of symptoms. Let’s not forget that AF also has significant consequences – physically, emotionally and financially – not only on the patient, but also on family, friends and caregivers. At NHAM, we want patients to understand AF, its signs and symptoms, and the importance of early detection,” said NHAM Board Member Dr. Ma Soot Keng.

“Studies have shown that AF increases the risk of stroke in any patient and is also associated with older age (40+ years), male sex, hypertension and ischemic heart disease. AF imposes significant disease burdens and poor health-related quality of life and significantly increases the risk of cardiovascular events, particularly stroke,” said Professor Hoo Fan Kee, President of the MSC.

“We see the importance of awareness as AF can lead to stroke, and the Global Burden of Disease Stroke Statistics Worldwide survey in 2016 estimated that one in four Malaysians will suffer a stroke from by 2040 if no preventive measures are taken to change his way of life,” he added.

The positive outcome of raising awareness through the website and HARV is to ensure that other AF patients are easily identified and can seek early health to avoid strokes, heart failure and other heart disease .

The financial burden of non-communicable diseases can also be reduced and managed in the years to come.

“We believe that everyone deserves to live a healthy life. As AF is strongly associated with cardiovascular diseases such as coronary heart disease, valvular heart disease, heart failure and hypertension, it will inevitably generate a substantial burden on future healthcare cost. We hope that the website and interactive videos with HARV will lead to a better understanding of AF and promote early detection by healthcare professionals,” added Luksanawan.

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