Perficient scores hat trick with Atlanta United Partnership

New Partnership Brings Powerful Brand to Major League Soccer, Esports and Expands Presence in Atlanta Market

Following the recent announcement of Perficient’s partnership with the Atlanta United Major League Soccer (MLS) team, I sat down with Bill Davis, vice president of marketing at Perficient, to learn more about the new partnership. Here’s an excerpt from our conversation, where we discuss the partnership in more detail and why he’s excited about it.

Hi Bill. Professional football is an exciting new adventure for Perficient. Could you talk about what’s going on here?

Hi Connor. Thanks for the interest. We are thrilled to announce that we are partnering with Atlanta United. The team joined MLS in the 2017 season, and since then the enthusiasm around the team is impressive. In fact, Atlanta United won the MLS Cup in 2018 – their second season. The club plays in the Mercedes-Benz Stadium and set several league records with ticket sales and attendance in the few years since its debut.

On the side of things, Atlanta is a thriving business market, rich with Fortune 1000 companies digitally transforming to deliver innovative and incredible customer experiences. Perficient has had a strong presence in the area for years, working with many of Atlanta’s largest and most recognizable businesses to thrive. At Atlanta United, we saw a team valued for their on-field performance and intense focus on customer experience. Beyond the stadium, they are also deeply committed to giving back to the Atlanta area, a value that our two teams share.

READ MORE: Perficient’s award-winning culture in Atlanta

We saw a partnership with Atlanta United as the perfect opportunity to engage the local community to further develop our brand.

Perficient has a growing group of sports marketing partnerships. What makes our partnership with Atlanta United unique?

That’s right. We have several partnerships with notable teams across the world of athletics, each offering their own unique branding and engagement opportunities. With Atlanta United, fans who attend games in person and look away will see a variety of branded elements throughout the stadium, including the “Mega Column,” a massive 101-foot-tall video display screen.

READ MORE: Learn more about Perficient Sports Marketing Partnerships and Brand Ambassadors

Corner Toss KidWe’re really excited to be the presenting sponsor of the ‘Coin Toss Kid’ at the start of every home game. Before each match, one lucky fan will join the team captains on the pitch and hand over the official match coin to the match officials for the draw. It will be a once-in-a-lifetime experience for young football fans to immerse themselves in the MLS football experience, with on-pitch access for the entire game and a chance to have five players in and out of the pitch. .

Another unique element of our partnership will bring Perficient into the growing world of electronic sports, or electronic sports, which is a form of competition using video games. Atlanta United professional eMLS game player compete against other eMLS pros playing FIFA video game series.

It is basically the virtual MLS release. As part of our partnership, Perficient is now the title sponsor of the Atlanta United eMLS player.

Each eMLS season consists of a variety of matches, culminating in the eMLS Cup tournament. These competitions are intense spectacles with high-energy fanfare broadcast to millions of international fans on platforms such as YouTube, Twitch and Twitter. Fans and viewers will see Perficient branding on official Atlanta United player apparel, in addition to digital logo placement during streams and video content whenever Atlanta United competes.

eSports? This is a new referral arena for Perficient. Could you tell us more about this aspect?

It does, and it’s something we’re seeing unfolding in real time right now. Atlanta United’s eMLS player Paulo Neto, based in Brazil, signed with the team in 2018 and has been on the verge of winning the tournament every year since. He took part in the 2022 eMLS Cup tournament last month, entering the tournament a fifth seed overall and propelling game after game.

Paulo NetoPaulo led Atlanta United to the final match against DC United – and won – marking the second time Atlanta United have won the eMLS Cup since its founding.

Thanks to their victory, Paulo and Atlanta United are now qualified for the FIFA eWorld Cup, the global tournament where elite eSports athletes from all over the world compete. We wish Paulo and Atlanta United the best of luck and can’t wait to see the competition unfold.

Outside of the eMLS league, Perficient has a growing presence in Latin America and a strong partnership with Brazilian battlebot construction team RioBotz and their robot, Minotaur. With RioBotz and Paulo hailing from Brazil, we see potential for some really exciting client engagements that bring the two together.

READ MORE: See how the Minotaur performed in the 2022 BattleBots season

Speaking of customer engagements, what could partnering with Atlanta United mean for some key Perficient customers?

We of course encourage everyone affiliated with Perficient to root the team, both on the pitch and virtually, but there are certain experiential aspects to the deals that we are passionate about. We will have tickets to every game during the MLS season and access to a hospitality suite at Mercedes-Benz Stadium, with first-class amenities, personalized service and premium seating. We are truly looking forward to welcoming our Fortune 1000 leaders to the awesome Atlanta United fan experience.

It’s all so awesome. I look forward to seeing this innovative and exciting partnership come to life. Thanks again for the time today.

Thank you! Atlanta United and Perficient are committed to delivering excellence in every interaction, and we look forward to a mutually valuable partnership for years to come.


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About the Author

Connor is the Communications Manager at Perficient, responsible for sharing news about Perficient and our thought leadership through public relations, media relations and corporate communication strategies. He has been working with Perficient since May 2019.

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