Norfolk website launched to enable healthy change

A new website that can help people understand their unhealthy behaviors and help them understand what changes they may need to make is launched in Norfolk.

Ready to Change offers people the opportunity to make small changes to help address unhealthy behaviors, focusing on four key lifestyle behaviors: alcohol consumption, physical inactivity, smoking and maintaining a healthy weight.

Behavior change may seem difficult for many people, but the Covid-19 pandemic has proven that we are capable of rapid changes in our behavior, such as more frequent hand washing, social distancing and mask wearing.

Bill Borrett, Cabinet Member for Public Health, at the Ready to Change stand at the Royal Norfolk Show on Wednesday June 29 (57695250)

People are encouraged to visit the site, check out the content, and try out some of the tools to help them on their journey.

Bill Borrett, Cabinet Member for Public Health, said: “This is a fantastic project that defines the right way to tackle unhealthy behavior.

“Because it’s backed by scientific research, we’re confident it will help people kick bad habits, and by using the quizzes, people will be able to learn more about their health.

Woman's hands holding a cigarette.. (57696475)
Woman’s hands holding a cigarette.. (57696475)

“Our priority is the health and well-being of Norfolk residents, and this website will not only help improve the health of the county, but will also help reduce pressures on other services, at a time when clinical capacity is stretched. strained.”

Dr Felix Naughton, Associate Professor of Health Psychology at the University of East Anglia (UEA), said: “We have developed the website based on the latest scientific evidence.

“This included identifying and integrating several behavior change techniques, which studies have shown are effective in helping people change their health behaviors.

“A key feature of the website is the inclusion of self-report questionnaires where people can learn how they are doing with their current health behaviors.

“These quizzes give a green, orange or red rating and can help people identify where they can make the biggest wins.

“The site is based on the latest evidence from the field of behavioral science and uses state-of-the-art tools and techniques to ensure that people are not just receiving advice on what they can do to improve their health, but that they receive support to achieve and sustain the positive changes they want to make.”

Dr Louise Smith, Director of Public Health for Norfolk, said: “Ready to Change is a brand new resource aimed at helping people choose healthy habits, not smoking, drinking alcohol in moderation, to be physically active and eat healthy.

“I’m really proud of what we’ve built, it’s a whole new brand working with our colleagues at UEA and other service providers.

“At a time when public health is at the forefront of everyone’s concerns, the resources we provide can help people make real change in their lives that we know they are capable of in the wake of Covid- 19.”

James Wade, Smokefree Norfolk’s Chief Operating Officer, said, “It has been a privilege for East Coast Community Healthcare and Smokefree Norfolk to have been involved in the planning and design of the Ready to Change website.

“We supported the development of the site by reviewing the content and the user experience.

“This digital tool will enrich our service by helping service users who want to change their behavior to quit smoking.

“This site will support a journey to quitting early by providing advice, information and support every step of the way.

“The site is a great resource for Smokefree Norfolk, enabling both staff and customers to improve the support package provided to our Norfolk smokers. We hope the Ready to Change website will be a huge success.”

Penny Carpenter, Healthy Living Champion, said: “We are always looking for ways to help people live healthier lives, and this tool will give people the information and support they need to make changes that will make a real difference to them.

“In my role as a Healthy Living Champion, I am truly delighted that we are able to launch this website, which we hope will see a remarkable improvement in people’s health.

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