Mlily Unveils New Website »BedTimes Magazine
Mlily USA, a mattress and pillow brand owned by Healthcare Co. Ltd. in Rugao, China launched a new website for an improved user experience.
The Knoxville, Tennessee-based company said its new site, touting the tagline “With You Every Sleep of the Way,” features an easy-to-navigate interface, faster access to detailed product information and more features. sleep information.
MlilyUSA.com was designed with a “slightly feminine tone” to appeal to multiple target audiences who prioritize their sleep health, the company said. The site features new images, Mlily’s signature line of mattresses and its full line of sleep products, including pillows, toppers, mattress protectors and adjustable bases.
“Helping to support our retail partners is the primary goal of the redesigned site,” said Stephen Chen, President of Mlily USA. “It also allows us to build a direct relationship with our end users, which has become key to a mattress brand’s reputation. Purchasing a mattress is a big purchase and there is often hesitation due to a lack of product knowledge. We know consumers go online to research and read reviews from other consumers, and it gives them the external validation they need to help them make an informed choice.