How to Choose Colors for Your Business Website

The visual nature of websites requires you to deliberately choose colors to better make your brand more recognizable. A new report, How to Choose a Color for Your Website by WebsiteBuilderExpert, examines the importance of color on websites and its impact on viewers.

Choose colors for your website

Colors have an immediate impact on people. Emotions and color psychology are very real. And according to the report, 85% of them say color has a major influence on what they buy. Not only that, but the colors also increase brand awareness by 80% on average. So, understanding which color best represents your business and industry can go a long way in creating and increasing this recognition factor.

With that in mind, the next step is to choose a color scheme that best suits your brand for your website. According to Duncan Lambden, who wrote the report, “You have to have a good understanding of what you are selling / offering”.

A quick example he gives is going for purple if you’re trying to get a more upscale high-end image, as people associate it with royalty, high quality, and intrigue. And if you want to reach a wider audience, blue is the color because it is a reassuring and soft color. Lambden says it works well for more sensitive topics, like healthcare or finance.

Here are some examples of colors, brands and what they convey:

  • Red: Coca-Cola or Nintendo – Involves excitement or happiness
  • Orange: Nickelodeon or Fanta – Involves a friendly and fun time to come
  • Yellow: Nikon or McDonalds – Involves optimism and happiness
  • Green: Whole Foods or Animal Planet – Involves freshness and nature
  • Blue: Walmart or American Express – Involves reliability and reassurance
  • Mauve: Hallmark or Cadbury – Involves a distinguished brand that has a history of quality
  • Brown: Nespresso or UPS – Involves a reliable product that can be used by anyone
  • Noir: Chanel or Adidas – Implies luxury or elegance
  • White: Apple or Nike – Involves stylish and user-friendly products

The colors of your website

The report suggests choosing a primary color and following it up with additional colors that complement it. Follow this with a background color and a font color.

To learn more about the importance of color, not just to your website but to your brand as a whole, take a look at the infographic below.

Image: expert in website creation

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