Frank Wins Corporate Briefing for Health Tech Sector

LONDON — Frank has won a business communications brief for Florence, a fast-growing technology platform offering health and social care workers access to available shifts, after a competition.

Florence is designed to meet the NHS and care home staffing model, at a time when NHS England is struggling to fill 110,000 positions and the UK government is introducing a health and social care tax to increase NHS funding.

The platform also offers DPC-accredited training for health and social care workers via the app, and provides vetted workers, management software, and current staff training for care organizations. Florence currently works with 100,000 online learners, 90,000 workers and over 2,000 care providers and has raised a total of £35.5m in funding to date

Frank is working with Florence founder and former NHS doctor Charles Armitage on a corporate profiling and C-suite program as the organization continues to grow. The agency will also work on a series of purpose- and cause-related campaigns throughout the year.

Shanice Daeche, Florence’s Marketing Director, said: “Frank had us excited from the start. They understood our brief, the challenge we are here to solve, and stood out with a completely different approach and skills than others. Their ambitious ideas and messages will help us achieve our goal of giving everyone the care and dignity they deserve. We look forward to a purposeful future with Frank – one that will bring real and meaningful change within the industry for good.

Alex Grier, Managing Partner at Frank, added: “The severity of NHS and social care staffing shortages is damaging our society and our healthcare workers. On the contrary, the pandemic has shown us that we should take care of our health care system, not chase workers away. Florence is tackling these issues head-on, and it’s refreshing to have a brand ready to take on the challenge of bold and ambitious campaigns to shine a light on these pressing issues. We look forward to spreading the word about Florence and creating a real “conversation” through bold and exciting campaigns that address the pressing task of staffing shortages, from the perspective of health workers themselves.

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