DOH, PHAP and USAID launch Healthy Pilipinas website

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The Department of Health (DOH), along with the Pharmaceutical and Healthcare Association of the Philippines (PHAP) and the United States Agency for International Development (USAID), launched the Healthy Pilipinas website via an event virtual on his Healthy Pilipinas Facebook page. The site is accessible via healthypilipinas.ph. The website’s vision is to become a “unified data platform for health promotion” for the Filipino digital audience, supported by the guiding principles of accuracy, inclusiveness, collaboration, responsiveness and usability. . Using the internet continues to be one of the country’s biggest hobbies, highlighting the need to reach Filipinos online in an increasingly digital world.

The Healthy Pilipinas website will be aligned with current and future Ministry of Health efforts. One section featured on the website is the Seven Healthy Habits campaign which teaches the public about various healthy actions and behaviors. It also links to the COVID-19 and ResBakuna campaign pages of the DOH main website for unified messaging and information regarding the pandemic and vaccination efforts. The website will also leverage social media to enable sharing of long-form articles on existing platforms such as the Healthy Pilipinas Facebook page, the DOH Twitter account, and the DOH Viber community, among others. “There is a need to provide accurate and timely health information, especially now, not only because of the pandemic, but because it is too easy to be misinformed on social media,” Dr Beverly explained. Lorraine Ho, Simultaneous Director IV of Health. Promotion Office and Office of Disease Prevention and Control. “The Healthy Pilipinas website will be a credible source you can turn to. I envision this effort to reach even more Filipinos as it grows and becomes part of our daily lives,” she said. added. More than just addressing health literacy, Dr Ho stressed that the website will also seek to create supportive environments for health promotion. This would include tips, articles and downloadable material for local implementers. “Filipinos need accurate, accessible and culturally appropriate health information. Healthy Pilipinas is a platform that can meet this need, ”added Dr. Gideon Lasco, medical anthropologist and consultant to the editorial team of the Healthy Pilipinas website.

“This launch is just the start, and I hope we can collaborate with institutions and individuals within and beyond the public health community to realize the full potential of the website,” he said. -he declares. PHAP and USAID were eager to scale up and support the project when it was presented to them.

“PHAP is honored to collaborate with the Ministry of Health in its efforts to provide the people of the Philippines with verified information and slow the spread of disinformation,” said PHAP Executive Director Mr. Teodoro Padilla. “We know that health disinformation is a serious threat to public health because it can cause confusion, harm people’s health and undermine public health efforts,” he added. “We congratulate the DOH Office of Health Promotion for this strategic digital communications initiative, as well as PHAP members Boehringer Ingelheim, Novartis and Pfizer, for being one with us in this endeavor,” said Padilla. “We aspire that, through the Healthy Pilipinas website, we can empower more Filipinos to make health decisions based on accurate information, wherever they are.” “In this time of widespread disinformation, it is important that the average Filipino can get accurate and reliable health information, especially in this time of the COVID-19 pandemic,” said Michelle Lang-Alli, director of the Office of Health. from USAID. “As we celebrate the 75th anniversary of the establishment of diplomatic relations between our two countries and USAID’s 60th anniversary here in the Philippines, we reiterate our commitment to help improve the health of Filipinos, especially vulnerable and vulnerable people. marginalized. The Healthy Pilipinas website is a testament to DOH’s unwavering commitment to reaching more Filipinos around the world and promoting health and safety for all.

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