Aurora Mobile partners with leading healthcare app

SHENZHEN, China, Aug. 24, 2021 (GLOBE NEWSWIRE) — Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of mobile development services in China, today announced today entered into a partnership agreement with Health Headline Technology (Hubei) Co., Ltd. (“Health Headline”), the parent company of Health Headline APP. Leveraging the company’s video-as-a-service (“JG VaaS”) solutions, Aurora Mobile helps Health Headline deliver comprehensive healthcare information to users in China.

JG VaaS Delivers Rich Content to Comprehensive Health Services Platform by Health Headline

In China, rising living standards continue to improve general well-being, increasing public awareness of healthy living and demand for comprehensive health services. In the age of mobility, people face information overload from countless platforms and resources. Traditionally, there has been a lack of high-quality, diverse, professional, and personalized content available in the healthcare information services industry.

To provide more digitized services, Health Headline APP has expanded its service channels to include social e-commerce, in addition to providing users with targeted and personalized information on more than 40 health-related content channels. Professionally curated content meets public demand for comprehensive healthcare information on healthy lifestyles, political trends, industry trends, scientific medical knowledge, healthcare management and retirement. Even seniors and young children can easily learn and understand popular health topics in articles, videos, infographics, and other user-friendly formats. Supported by well-known professional physicians, health experts and self-published authors, the platform creates a closed loop of services designed to share scientific healthcare and know-how, foster online engagement and social e-commerce.

JG VaaS powers high-quality content featuring over 130 million short videos and over 200,000 daily updates produced by over 100,000 contracted content providers. At the same time, JG VaaS also provides comprehensive analytical capabilities on user behaviors, content preferences, and application scenarios. Leveraging these high-quality videos and AI-based analytics in JG VaaS, Health Headline APP provides users with immersive short video services powered by its own proprietary algorithm on recommendations, rich media and digital health insights . All these benefits continue to improve Health Headline APP user experience and user loyalty in various interest groups.

Increase user value through continuous product innovation

Mr. Liqiang Lu, Senior Vice President of Health Headline, said, “We are delighted that JG VaaS helps us find high-quality video content. Based on user behaviors and insights, JG VaaS products have been very effective in recommending personalized video content in real-time to our APP users. Engaging video content encouraged increased user engagement, increased user retention time and user buy-in, and helped optimize the overall user experience on our platform. We look forward to a long-term working relationship with Aurora Mobile and deeper cooperation on more collaboration opportunities in the future.

Mr. Shan Jie, Head of JG VaaS Business of Aurora Mobile, said, “This cooperation demonstrates Health Headline’s trust and recognition of our strong technical capabilities and services. In the future, Aurora Mobile will provide more high-quality solutions to help Health Headline develop a leading healthcare information platform. Meanwhile, Aurora Mobile continues to leverage JG VaaS and our extensive developer services experience to help developers optimize user experience, improve user engagement, and increase average daily screen time. users.

As of March 2021, Aurora Mobile provides SDKs to over 1.73 million APPs. The company also launched a Unification Message System (“JG UMS”), which integrated seven main messaging channels, namely Mobile Apps, WeChat Official Accounts, WeChat Mini Programs, Short Message Service (“SMS”), email, Fuwu Alipay and DingTalk. , and enables business users to reach their target customers more efficiently through an integrated messaging platform.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile is one of the leading mobile development service providers in China. Aurora Mobile is committed to providing efficient and stable push notification, one-click verification, and APP traffic monetization services to help developers improve operational efficiency, grow, and monetize. Meanwhile, Aurora Mobile’s vertical applications have expanded into market intelligence and financial risk management, enabling various industries to improve productivity and optimize decision-making.

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Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made pursuant to the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by words such as “will”, “expect”, “anticipate” , “future”, “intends”, “plans”, “believes”, “estimates”, “confident” and similar statements. Among other things, the business outlook and management quotes in this announcement, and Aurora Mobile’s strategic and operating plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its periodic reports to the United States Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials, and in oral statements made by its officers, directors or employees. to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including, but not limited to, the following: Aurora Mobile’s strategies; the future business development, financial condition and results of operations of Aurora Mobile; Aurora Mobile’s ability to attract and retain customers; its ability to effectively develop and market data solutions and enter the existing developer services market; its ability to transition to the new ad-centric SaaS model; its ability to maintain or improve its brand; competition with current or future competitors; its ability to continue to access mobile data in the future; privacy and data protection laws and regulations; general economic and business conditions globally and in China and assumptions underlying or relating to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no obligation to update such information except as required by applicable law.

For all general enquiries, please contact:

Aurora Mobile Limited
Email: [email protected]

In China
Mr. Eric Yuan
Phone: +86-10-5900-1548
Email: [email protected]

In U.S
Mrs. Linda Bergkamp
Phone: +1-480-614-3004
Email: [email protected]

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